EUROPEAN PET POPULATION AND MARKET DATA 2023
FEDIAF’s Facts & Figures are highly regarded throughout Europe and frequently referenced by authorities, stakeholders, and the media. We are delighted that the European Commission cites our pet population data during discussions, alongside numerous pet industry and veterinary colleagues.
With this recognition comes the responsibility to ensure our approach remains robust and thorough. Last year, we undertook a comprehensive update, working with external data experts at Soulor Consulting to meticulously review both pet population and market data. This year, Soulor has continued to manage the data collection
process.
As per tradition, we have liaised with all 15 of our National Association members, who have supplied local population figures and market data—where available. The participating countries are listed in the Appendix (page 15). Soulor Consulting has conducted a rigorous review, aligning data and applying additional layers of verification against previous records, inflation figures, and other relevant metrics.
Our report (published in June 2025) confirms a healthy growth of pet ownership with 139 million European households (49%) owning one or more of Europe’s 299 million pets. Annual sales of pet food products now stands at 29.2 billion euros and the volume is around 9.1 million tonnes.
It is important to note that our list of European countries has evolved. Russia is no longer included and we have incorporated a set of new countries that were previously not included to ensure that the data covers all of the European Union (EU), European Economic Area (EEA) and most of the remaining Council of Europe member states (the report now covers 41 of the 48 CoE members).
Mirroring last year’s methodology, we now gather data from two years prior to publication. Therefore, in 2025, we publish data from 2023. Due to changes in the countries included, we advise against making direct yearon-year comparisons. For further insights into our methodology, detailed notes are available in the Appendix of the Document, ensuring transparency and clarity in our data collection and analysis processes
