Annual Congress 2025: Programme and Speakers announced
FEDIAF is delighted to announce the final programme and speakers of the Annual Congress 2025, which will take place in Madrid on 12th June. Leading voices from across the industry, regulatory bodies, and the scientific community will come together to tackle the challenges and opportunities shaping the future of pet food: How can we combat misinformation and strengthen consumer trust?
How can the pet food sector drive real sustainability and foster transparency?
How do pets continue to transform our lives and communities?
Moderated by renowned journalist Chris Burns, the day will feature keynote speeches, expert panels and inspiring stories about how to promote trust and transparency in the pet food sector.
Please note: The Congress is already at full capacity!

Programme
OPENING
11:00-11:30 – Welcome and Introduction
Rosa Carbonell, FEDIAF President
Jordi Junyent, ANFAAC President
Javier Piquer, Deputy Subdirector for Means of Livestock Production. Spanish Ministry of Agriculture, Fisheries and Food
SESSION 1 -Consumer trust in the era of misinformation
11:30-12:00 – Keynote Speech – The science behind misinformation
Jez Groom – Founder Cowry Consulting, Author, Honorary Research Fellow Department of Psychology at City University
12:00-12:50 – Panel Discussion – Building consumer trust in the era of misinformation: Challenges for the pet food sector
Jez Groom, Cowry Consulting
Nicole Paley, Deputy Chief Executive, UK Pet Food
Sara Lamonaca, Director, Consumer Information, Nutrition & Health, Food Drink Europe
Ann Criel – Vice-President, FECAVA (Federation of European Companion Animal Veterinary Associations) and UEVP (Union of European Veterinary Practitioners)
Moderated by Chris Burns
12:50-13:00 – Q&A
13:00-14:15 – Lunch Break
SESSION 2 – Sustainable Practices for a Greener Future: Enhancing Transparency in the Pet Food business
14:15-14:45 – Expert Workshop – A practical guide to the PEFCR for pet food
Anne Gaasbeek, Team Lead and Senior LCA Expert, Mérieux NutriSciences | Blonk
14:45-15:00 – Keynote Speech – EU sustainability regulation: state of play and future perspectives for the pet food sector
Mauro Cordella, Policy Officer, European Commission, DG Environment (virtual)
15:00-15:50 – Panel Discussion – Building trust beyond green labels in the pet food sector
Ovidio Soler, Regulatory & European Affairs Manager, ECOEMBES
Anton van den Brink, Deputy Secretary General, FEFAC
Eva Ruiz, Chair of Environmental Sustainability Working Group at FEDIAF
Anne Gaasbeek, Team Lead and Senior LCA Expert, Mérieux NutriSciences | Blonk
Moderated by Chris Burns
15:50-16:00 – Q&A
16:00-16:15 – Coffee Break
SESSION 3 – Beyond companionship: celebrating the vital role of pets in our lives
16:15-16:45 – Presentation – Escuela Española de Salvamento y Detección con Perros
Susana Izquierdo,President, Escuela Española de Salvamento y Detección con Perros; Instructor USAR-K9
Carolina Galán,Rescue Dog Guide
Ana MarÃa Aldea, Emergency Nurse
CONCLUSIONS
16:45-17:00 – Trust and transparency in the pet food sector: lessons learned and future perspectives
FEDIAF President Rosa Carbonell in conversation with Chris Burns.